I'm Jacob

I believe in design through iterative processes with users and prototypes.

me riding cx

I’m a father, cyclist and, designer. I like being outdoors, I drink too much coffe, and I love spending time with my family and friends. I’m 29 years old.

From 2010 to 2013 I attended Malmö University and graduated with a bachelor in Interaction Design. During that time I also took related classes in co-Design and Graphic Design.

Since 2013 I’ve co-funded Hoodin, where I currently work. I started as Front End Developer, and I've always had a prominent design role. Today I'm Product Manager and Lead Designer.

I’ve also been involved in smaller side projects with Youcruit and Kollektiva.

I live and work in Malmö.